There are few youth sports programs as engaging, dynamic and intelligent as the NFL's flag football initiative.
Launched all the way back in 1996, it seems that never has the program been more important than it is right now. See, there is this perfect storm surrounding football that makes flag football a key piece of the current NFL empire.
Childhood obesity in the United States has tripled in the last 30 years. In fact, more than one-third of children and adolescents are obese across the country.
The NFL has been avid in its efforts to raise awareness and get kids active through both flag football and its Play 60 campaign, which encourages children to get outside and play at least one hour every single day.
While the league's efforts to combat obesity are both respected and commendable, there is no way it could have predicted the newfound irony that surrounds its flag football initiative.
All of the current talk surrounding the sport of football is about player safety ...
Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com