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The recent twitters of athletes have brought into question the ability of a person to intelligently and strategically think for his or her own best interest.  The results have made the importance of employing a publicist or press agent to speak for them to prevent these P.R. disasters very evident.

An up and coming athlete, actor, or musician needs a publicist to get the word out about their talents.  They need a figure that the public trusts to say that this person is worth investing time and money in.

But once an athlete or artist reaches the level of household star status, the role of publicists and press agents changes dramatically.

Once the public accepts a person as a celebrity the job of these agents is to keep their clients out of the press, unless it is a piece that will portray their clients in the best possible light.

Athletes, actors, and musicians have different skills, but all play by the same rules and look to the same public to earn their income.  Once the hard task of breaking these people to the public and gaining public approval is achieved the most important public relations strateg...

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