The broadcast networks weren’t the first to arrive at the streaming video party.
In fact, while some networks are quickly embracing some portions of streaming their content online, others still either haven’t figured out how it will fit into their business or whether they should even be paying attention.
Streaming sports online is a market that broadcasters are still missing the boat on. In fact, even while some fantastic successes have arrived over the past two to three years, there is still so much open water in this area that many broadcasters may be suddenly too far out of position to catch up.
This is a bold statement, but there is a very high chance that television in general, as we know it, may be vastly changed in only a few short years.
Probably the most visible and successful online sports experience to date has been the CBS March Madness broadcasts, which are a perfect vehicle for basketball fans.
In fact, the digital streaming option has filled in gaps that CBS absolutely could not have solved otherwise.
For basketball fans, there are so many games on during the first weekend of the tournament, that it’...
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