An athlete at any level—whether it's a local recreational soccer player, a college basketball guard, or the World's No. 1 ranked tennis player—has felt the desire to win. This burning passion to succeed is a great mindset to possess, but it can also bring about negative thoughts.
Easily put, being successful brings about pressure.
What kind of pressure do you believe the No. 1 pick in the NBA Draft feels each year once the season is about to begin?
What kind of pressure does the quarterback of the Dallas Cowboys have to deal with entering each season?
How about the point guard at Duke, the ace of the New York Yankees pitching staff, or even the face of the WNBA Diana Taurasi herself? What kind of stress are each of these put under once they step foot on their respective court, field, etc?
Never before has the NBA, MLB, NFL, NHL, men's and women's tennis, college basketball and football, golf, and even NASCAR been promoted through advertisements at the rate each is today.
Tune in to ESPN on a daily basis. In this day and age sports are being promoted at a rapid pace.
LeBron James and Kobe Bryant have become two of the most po...
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