Ever since Tebowing took the world by storm a couple months ago, people have been trying to match its amazing success by creating new fads based on other athletes' mannerisms. The newest one, Bradying, is another major failure.
Bradying emerged based on a picture of Tom Brady sitting on the field with his hands interlocked during the Super Bowl. Of course, once the first photo went up everybody wanted to play copycat and it went viral in a matter of hours.
Sadly, it comes nowhere close to Tebowing in terms of staying power. That phenomenon truly took on a life of its own and is still going strong to this day. Bradying will be old news by next week and everybody will move on to the next overhyped Internet fad.
Rarely in situations like this does the original idea ever get topped. Tebowing was fun for awhile, but people start trying way too hard to emulate it and the returns began to diminish rapidly. It's happened before and it will happen again.
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