For an image-conscious guy as concerned with his brand as LeBron James is, you'd think that after the PR devastation he suffered last month, he'd seek out someone other than homeboy Maverick Carter for career advice.
Tuesday's full-page ad (PDF) in the Akron Beacon Journal certainly was a nice step, but it came a day after his former Cav and new Heat teammate Zydrunas Ilgauskas did the same thing in the Cleveland Plain Dealer .
If LeBron had some rift with Cavaliers officials—and clearly he did because there was no mention of the words "Cleveland" or "Cavaliers" in the Beacon-Journal ad—then by all means, he can stick to his seemingly principled guns and give them the silent treatment for the balance of his career.
But what James fails to recognize is that it's never the team that a once-beloved player is trying to say goodbye to when he pulls the ole full-page-ad move. ...
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